This was an interesting class. It's not surprising how many things influence us and the tools that advertisers and businesses use to gain our trust. As I was listening to the 7 laws of persuasion, as familiar as the techniques were it was good to have names to them. Prior to this course, I've heard half of these persuasion techniques. The ones I have known about, prior to this course were:
The "Scarcity Principle", The "Yes Ladder", "Loss Aversion" and "The Power of Feelings."
CreativeLive does a great job in marketing its material. For example, when I purchased Master Your People Skills, it placed "Body Language". I've also seen this with other companies such as product software. For example, when you renew with Avast they'll bombard you with other services and packages.
These persuasions I found work beyond business. I find the Paradox of Choice works with everyday life. Similar to the choice study where you have 3 choices compared to 24, it works for people looking for parking spots.
Other persuasion techniques besides business, also works in dating (which has its similarities) is "The Yes Ladder" that enough yeses will lead to a date or marriage.
When I talk to a few friends who are married who say they are not good at selling, I think to myself, "How did you get your wife or husband to marry you"? He or she bought something. It might not be of monetary value but they did buy something or into something. I am not sure how many people have this point of view when it comes to relationships.
The one technique I liked was the Reciprocity Norm where if you help other people, those who you have helped will subconsciously feel like they would need to reciprocate that feeling.
On to day 27, this class has further Piqued my interest. rim shot (Have I mentioned that I make bad jokes?)